Top Tools and Marketers in Digital Marketing 2025: What Leading Agencies in Europe and North America Are Using

In 2025, digital marketing—particularly at the high end practised by the leading agencies in the United Kingdom and globally—is no longer simply about tools. It has evolved into a seamless synergy of integrated platforms, advanced automations, and scalable business models.
In this updated guide, we explore the platforms used daily by high-profile advertising agencies across Europe and North America, and introduce the names of the marketers who are redefining the global landscape with innovative strategies and extraordinary results.

Introduction

The essential tools for high-profile advertising agencies in 2025

HubSpot
An advanced CRM with comprehensive functions for marketing automation, lead management, customer journey, and content marketing. Ideal for structured companies seeking to integrate sales and marketing within a single environment.
HubSpot is one of the most widely adopted platforms among agencies and enterprises due to its ability to unify contact management, lead scoring, email marketing, social media, SEO, and customer service in a single dashboard. It allows the creation of highly personalised sales funnels, precise lead segmentation, and measurement of every phase of the customer journey. Its strength lies in its ease of use combined with enterprise-level power, making it ideal for businesses seeking an all-in-one, scalable solution.

CRM, Automation, and Customer Journey

ActiveCampaign
Email marketing automation, CRM, and multichannel customer experience.
ActiveCampaign is a preferred solution for those seeking evolved yet agile automation, focusing on email marketing, nurturing funnels, integrated CRM, and personalised customer experience. It enables the creation of complex workflows based on behaviour, tags, purchases, and interactions, connecting email, SMS, landing pages, and CRM. It is used both by agencies and digital entrepreneurs for relational marketing campaigns and automated customer journeys.

GoHighLevel
All-in-one CRM, automations, funnels, SMS, email, and centralised management.
GoHighLevel was created for digital agencies and marketers aiming to centralise the entire customer journey within a single platform: CRM, email/SMS automations, landing pages, funnels, membership, bookings, and client management. It stands out for its white-label customisation capabilities and for replacing tools like ClickFunnels, Calendly, Mailchimp, SMS providers, and CRM, thus reducing costs and increasing internal control. Perfect for those seeking an integrated and scalable ecosystem.

Semrush
SEO analysis, competition, PPC, and content marketing.
Semrush is a comprehensive suite for performance marketing, allowing the analysis of technical SEO, keyword research, backlinks, PPC advertising, content marketing, and competitor analysis. It is the preferred tool of SEO, SEM, and content strategists for planning organic and paid campaigns, monitoring visibility, and optimising digital presence. Ideal for agencies and marketers seeking complete data for strategic decision-making.

SEO, Analysis, and Performance Marketing

Google Analytics 4 (GA4)
Advanced user behaviour analysis.
GA4 is the new generation of Google Analytics, focusing on cross-device user behaviour analysis and privacy-first tracking. It allows for the tracking of custom events, funnels, conversions, and the customer journey in granular detail. Indispensable for marketers and agencies seeking real data on visitor interactions and aiming to optimise conversions and user experience.

Ahrefs
Backlink analysis, technical SEO, keyword tracking.
Ahrefs is the leading tool for backlink analysis, one of the most critical SEO variables for scaling in search engines. It enables monitoring of backlink profiles, identification of link-building opportunities, technical SEO audits, and keyword tracking. Used by both SEO agencies and in-house specialists, it is an essential platform for advanced organic positioning strategies.

Hootsuite / Sprout Social
Social management, scheduling, and analytics.
Complete platforms for the centralised management of social media: publishing, monitoring, analytics, and user interaction. Used by agencies and social media managers to handle multiple accounts and channels simultaneously, schedule content, monitor conversations, and analyse performance metrics.

Social Media Management and Content Marketing

Canva / Figma
Creation of visual content and collaborative UI/UX design.
Canva is an easy and fast tool for creating graphic content, ideal for social media, advertising, and email marketing. Figma, on the other hand, is designed for UI/UX designers who wish to collaborate in real-time on web interface, app, and interactive prototype projects. Both are essential in every marketer's or creative agency's toolkit.

Jasper AI

AI-assisted copywriting.

Jasper AI is an AI-based text generator used to create marketing content, blogs, emails, adverts, product descriptions, and social posts. It speeds up content creation while maintaining brand tone, style, and coherence. Used by content marketers and agencies looking to boost productivity without sacrificing quality.

ClickUp
Project management, team automations, productivity.
ClickUp is an all-in-one project management platform allowing task management, automations, calendars, documents, and workflows. It enables efficient coordination of internal teams, clients, and suppliers, with customisable dashboards and automated workflows. Used by agencies and marketing teams to enhance daily operations.

Project Management and Internal Workflow

Asana
Activity organisation, teams, and collaborative flows.
Asana is one of the most popular tools for team task and project management. It offers a simple yet powerful structure to organise tasks, milestones, deadlines, and collaborations, with a strong focus on internal work transparency and cross-departmental alignment.

Zapier / Make (formerly Integromat)
Automatic integration between platforms.
A no-code automation tool that allows you to connect hundreds of software (CRM, email, advertising, e-commerce, etc.) to automate repetitive workflows. Used by advanced marketers to create complex automations that reduce manual work and enhance operational efficiency.

Web Design, Landing Pages, and Funnel Building

Creating high-converting landing pages is no longer optional: it is the cornerstone of every digital marketing strategy. A well-designed landing page allows the transformation of traffic into leads or customers directly, measurably, and scalably. Modern tools allow the creation of high-conversion pages without the need for coding, including A/B testing, advanced integrations, and mobile optimisation.

Instapage
Instapage is one of the most advanced and specialised platforms for creating conversion-optimised landing pages, designed primarily for marketing teams, advertisers, and performance agencies.
Its strength lies in its exclusive focus on conversion, offering tools designed to improve every stage of the funnel, from creation to dynamic personalisation of pages based on the audience and traffic source.
One of its standout features is its extremely intuitive visual editor, which allows the creation of pixel-perfect pages without any coding knowledge, while maintaining a level of graphic precision comparable to that of a professional designer.

Instapage also integrates advanced functions such as Dynamic Text Replacement (DTR), which enables automatic personalisation of page content based on the keywords or campaigns from which the user originates, significantly increasing relevance and click-through rates.
The platform also includes native A/B testing functionality, heatmaps for user behaviour analysis, advanced form builders, and integration with CRM, ESPs, and advertising platforms such as Google Ads and Facebook Ads.
Additionally, page load speeds are optimised natively thanks to its global cloud hosting system, ensuring faster loading times than many traditional platforms—an essential element to maximise conversion rates, particularly on mobile devices.
Instapage is therefore more than just a graphical page builder: it is a comprehensive ecosystem for optimising paid traffic campaigns, lead generation, and sales funnels, designed for those aiming for high performance and wishing to track, test, and optimise every detail of the user experience.

Leadpages
Leadpages is one of the most accessible and widely used platforms for creating landing pages, opt-in pages, squeeze pages, and sales pages, particularly designed for solopreneurs, marketers, digital creators, and small agencies seeking concrete results with a simple, fast, and focused tool.
Leadpages’ key strength lies in its combination of ease of use, quick publication, and conversion optimisation. Thanks to an intuitive drag-and-drop editor and hundreds of pre-optimised templates, even those without technical skills can launch a professional landing page in minutes.
The templates cover almost every use case: lead magnets, webinars, bookings, courses, e-commerce, events, and more, with layouts designed to convert on both mobile and desktop.
Leadpages includes A/B testing, pop-up builders, alert bars, and easy integration with all major email marketing and CRM tools (ActiveCampaign, Mailchimp, ConvertKit, HubSpot, etc.).

Another significant advantage is its very high page load speed: pages are hosted on optimised servers, which improves both SEO and the performance of paid campaigns.
Unlike more technical or complex tools (such as Webflow or Framer), Leadpages is designed to achieve concrete results without wasting time, making it ideal for marketers and entrepreneurs who wish to quickly launch funnels, offers, and A/B tests.
It is also a strategic choice for those who want to manage lead generation, lists, and funnels without having to invest in developers, designers, or overly technical tools.
In summary, Leadpages is a perfect tool for those aiming for quick conversions, operational autonomy, and simplicity, with all the essential tools for an effective online marketing strategy.

Webflow
Webflow is an advanced no-code web design and development platform that enables designers, agencies, and digital entrepreneurs to create websites, landing pages, and e-commerce platforms with professional graphic quality, without writing code.
Unlike tools focused solely on conversion, Webflow offers complete control over the site's aesthetics, structure, and user experience, making it a preferred tool for those wishing to combine branding, storytelling, and performance in a single platform.
Its visual editor allows for detailed management of every layout aspect, with the ability to customise CSS, interactions, animations, advanced effects, and responsive design. This makes it perfect for those seeking maximum creative freedom while maintaining a solid technical structure, SEO-friendliness, and high loading performance thanks to its integrated cloud hosting.
Webflow also integrates an advanced CMS for managing dynamic content, blogs, product sheets, portfolios, and offers the possibility to create membership systems and restricted areas.

Its approach sits halfway between a visual builder and a traditional development platform, aimed at a more advanced audience requiring a certain level of design, user experience, and web logic knowledge.
For this reason, Webflow is not a plug-and-play tool for quick landing pages, but a solution for building enduring digital brands, corporate websites, premium landing pages, and high-level aesthetic and technical projects.
It is particularly appreciated by designers, creative agencies, and startups aiming to differentiate themselves with a strong image and complete control over their digital ecosystem.

Framer
Framer originated as an advanced prototyping tool but has evolved in recent years into a complete platform for creating landing pages, interactive websites, and projects with a strong component of design and animation, always in no-code mode.
Unlike Webflow, Framer focuses entirely on creating interactive, fluid, and dynamic experiences, with complex animations and micro-interactions perfect for capturing user attention and enhancing engagement.
Framer’s strength lies in its extreme simplicity and speed of use for designers and marketing teams who want to create visually impactful landing pages without compromising UX and without the need for development teams.
It offers a vast library of ready-made templates, reusable components, and an integrated design system that allows for visual consistency across the entire project.

Framer is perfect for promotional landing pages, product launch campaigns, event pages, interactive storytelling, where the priority is to amaze, communicate emotions, and create unconventional user journeys.
Moreover, it allows for perfect integration with CMS, marketing tools, and analytics, ensuring that the creative aspect is accompanied by conversion tools and performance tracking.
However, Framer is not designed for complex projects or sites with many structured pages, where Webflow remains more powerful.
Framer is the ideal choice for agile, fast projects focused on emotional conversion and immediate visual impact, perfect for startups, viral campaigns, product launches, and creative pages.

The most influential and successful marketers in 2025

Sabri Suby
Although Australian, Sabri Suby has, by 2025, consolidated one of the most active and influential communities in Europe, thanks to his direct style and no-nonsense approach to marketing and sales. Founder of King Kong Agency, Suby introduced a method of lead generation and customer acquisition that emphasises execution speed, scientific funnel analysis, and the construction of predictable and scalable sales systems.
His methodology is adopted not only by digital entrepreneurs but also by European agencies and SMEs looking to reduce acquisition costs and maximise ROI through aggressive, data-driven, high-impact marketing strategies.

Neil Patel (UK)
A historical figure who remains central in 2025, Neil Patel has successfully evolved from SEO guru to a true global mentor for creating ecosystems of organic traffic and strategic content marketing.
His ability to simplify complex SEO and integrate it with funnels, CRM, and automations makes Patel a key resource for European companies aiming to dominate search engines in competitive sectors.
In addition to his tools (Ubersuggest, Neil Patel Digital), Patel in 2025 has expanded his training and direct consultancy activities, positioning himself as a reference point for B2B companies and SaaS firms seeking to structure sustainable growth strategies based on valuable content.

Vanessa Lau
Vanessa Lau has established herself in 2025 as one of the most listened to voices in Europe in the field of personal branding, skill monetisation, and the creation of premium digital communities.
Her approach combines storytelling, educational marketing, and high-perceived-value positioning strategies, helping coaches, creators, consultants, and trainers scale their activities not only with online courses but also through mentorship offers and closed communities.
Lau has brought to the European market a fresh and inclusive model centred on building authentic personal brands and transforming expertise into scalable digital businesses, leveraging social platforms, automated funnels, and evolved membership models.

John Crestani
A historic figure and still an absolute point of reference in the global affiliate marketing landscape, John Crestani has evolved his training offering to keep it current and focused on paid traffic dynamics in 2025.
His method, based on the strategic use of optimised funnels and large-scale advertising campaigns, continues to be a benchmark for those seeking scalable and structured earning formulas.
Crestani stands out for his extremely practical approach, focusing on affiliate autonomy and the construction of replicable systems capable of generating significant profits even in competitive and saturated markets.

Sam Ovens (Consulting.com)
Sam Ovens remains one of the most respected innovators in the world of digital consulting.
His influence is not limited to courses for emerging consultants; he has shaped a true global movement of entrepreneurs aiming to create value ecosystems around their expertise.
Ovens introduced methodologies combining strategic marketing, authoritative positioning, and scalability through replicable digital systems. In 2025, his consulting model remains a benchmark for those wishing to elevate their coaching and consultancy businesses to solid, sustainable, and international entrepreneurial levels.

Dan Henry
Dan Henry continues to be one of the most authoritative voices in marketing education for agencies, advertisers, and digital entrepreneurs.
His ability to anticipate trends and translate them into lean yet highly profitable business models keeps him at the centre of global attention.
Henry has helped popularise and refine the use of webinars, automations, and evergreen funnels as essential tools for generating consistent revenue.
His approach is based on practicality and operational efficiency, helping entrepreneurs and agencies simplify their offers without sacrificing quality and market impact.

Russell Brunson (ClickFunnels)
Russell Brunson continues to be a central and undisputed figure in the global evolution of funnel marketing. Founder of ClickFunnels, he has radically transformed the way entrepreneurs, companies, and marketers build their digital pipelines.
His contribution goes beyond creating the platform: Brunson introduced a funnel culture that has educated millions of entrepreneurs in the logic of guided, structured, and scientifically optimised customer journeys.
In 2025, his influence also extends to strategic training through programmes such as 2CCX and Funnel Hacking Live, which remain innovation laboratories for those wanting to dominate digital markets with replicable, scalable, and measurable models.

Alex Hormozi (Acquisition.com)
Alex Hormozi is today one of the most respected minds in digital entrepreneurship and business growth.
With Acquisition.com, he has redefined the concept of scaling for digital businesses, blending operational skills, marketing, branding, and internal development into essential but high-impact methodologies.
Hormozi is distinguished by his clarity in communicating complex concepts in a brutal, direct, no-frills manner, attracting entrepreneurs who want solid, profitable, and replicable systems without resource dispersion.
His approach goes beyond sales, focusing on building sustainable companies with irresistible offers and business models that stand the test of time.

Iman Gadzhi
Iman Gadzhi remains a global point of reference for those wishing to start and scale digital agencies with a lean, agile, and performance-oriented model.
With his SMMA (Social Media Marketing Agency) method, Gadzhi has democratised access to the agency business, teaching how to acquire clients and offer high-margin digital services even from scratch.
In 2025, his impact goes beyond technical training: Gadzhi is recognised for his focus on personal empowerment, entrepreneurial discipline, and the ethic of independent work, positioning himself as a mentor for a generation of young entrepreneurs seeking financial and personal freedom through lean and digitalised business models.

Conclusion: What can we learn from the best?
The top agencies and marketers of 2025 leave nothing to chance: they adopt integrated systems, leverage advanced automations, and rely on platforms capable of scaling every stage of the customer journey.
Those who wish to remain competitive must study the best practices of these professionals and adopt, without hesitation, the tools that make this level of performance possible.
The future of marketing is already here: integrated, automated, and data-driven.